Our clients and partners leverage deeper insights into OTT behaviour data and specific audience demographics – thereby offering a sneak-peek into individual viewing patterns. A typical vendor also offers reliable application diagnostics to monitor OTT content distribution with ad management, analytics, subscriptions, and OTT controls. It also streamlines content with bug-free delivery and eliminates any malicious threats.

Artificial Intelligence and Machine Learning can help capture real-time patterns and help in profiling the audience. A pre-determined content usage pattern helps companies achieve personalization by collating data on volume and genres of content and target programs in preferred language and time-slot based on user consumption. It also allows for sub-titling, transliteration, and beaming regional versions of original productions.

It is now possible to offer an entire content library for a wholesome subscription rather than pushing the choice based on ad revenue – a plus for viewers. As an Over-The-Top model does not involve satellite networks, the prospects of revenue generation and ads differ at large. It helps drives analytics and in-app recommendations based on powerful user-driven insights. We are definitely in the line for revolutionising cutting-edge content distribution.

We integrate Ingestion, Syndication Tools, Billing, and CRM Management into the vendor OTT platform to drive performance, reduce costs, and develop a platform-agnostic experience that enhances an end-to-end experience. In this direction, we look at the following three components:

1. Content Syndication

Delivering personalised content over new-age OTT networks, content syndication enables the re-streaming of selected content on third-party platforms with the potential to garner more TRPs.

2. Ingestion Automation  

World-class OTT platforms now control risk and failures with planned ingestion automation, which involves content asset management; purging, and caching to optimize workflow across endpoints.

3. API Integration

With robust API management and churning data on viewership insights, it makes for a pleasant viewing experience of their favorite shows with superior OTT-driven mobility and safe protocols across devices.

With AI capabilities, OTT providers can intelligently comprehend how to manage or eliminate ‘ad waste’. Internet-held devices have allowed service providers to ramp up sales, as users might make an impulse purchase aligned with the viewing experience. Digital content consumers would love to have streaming everywhere – be it smart TV latched on a wall or mobile devices.

We build and integrate rich product features for OTT on-demand providers with top-notch targeted delivery, safe viewer onboarding, and swift payment plans based on recurring or one-time subscription models. Our team is capable of effective product integrations with deep expertise in setting up cloud-based integrations for the network provider.